Reason Financial
Southwest Is Finally Looking To Cash In On Customers Checking Bags
This Chartr scatter plot compares U.S. airlines on passenger volume (millions, x-axis) versus baggage revenue (billions of dollars, y-axis) for the first nine months of 2024, using Bureau of Transportation Statistics data. Carriers like American, United, and Delta sit high on both axes. Budget names such as Frontier and Spirit earn notable bag revenue relative…
Read MoreThe Reason Financial Guide To Home Insurance
For many Americans, their home is their single biggest asset. So, one of the best ways to manage financial risk is to protect that asset. Unfortunately, home insurance isn’t as straight forward as it used to be, particularly if you’re a California resident. To help you better understand how you may, and may not, be…
Read MoreDry January? – Drinking in Moderation
This Chartr line chart, from a Gallup survey of U.S. adults, tracks attitudes toward drinking in moderation (defined as one or two drinks a day) from 2001 to 2024. Three series show the share saying moderate drinking is bad for health, good for health, or makes no difference (no-opinion answers omitted). Through most of the…
Read MoreLifting Up Los Angeles
Lifting Up Los Angeles: How You Can Support Wildfire Recovery As residents of San Diego, our hearts go out to our neighbors in Los Angeles affected by the recent devastating wildfires. We are reminded that true wealth extends beyond financial assets to include acts of generosity, as these acts not only uplift those in need…
Read MoreImportant Year End Retirement Plan Deadlines
Keeping on top of deadlines is challenging, especially with frequent tax law changes. Below are the key retirement-related deadlines for the 2025 tax year. As always, please reach out with any questions on how these dates apply to your specific circumstances. Retirement Account Deadlines for 2025 Deadline to Contribute to 401(k) and Other Defined Contribution…
Read MoreTake Me Out to the Ballgame: Our Reason for the Love of Baseball
As an office teeming with baseball enthusiasts, the appeal of heading out to the ballpark is a universal sentiment here. Whether you’re a fan of the Padres, Dodgers, Cubs, Giants, Yankees, Twins, or Red Sox, like those of us at Team Reason, there’s no denying the joy of experiencing a game live. But what makes…
Read More4 beneficiary mistakes to avoid
Building wealth is one thing; making sure the right people have access to the money is another. One of the easiest ways to ensure your hard-earned money goes to the right people is by updating the beneficiary designations on your financial accounts. However, not all accounts are created equally when it comes to beneficiarie, so…
Read MoreLunar Exploration Is Popular Again
This Chartr stepped line chart, “Space Race, Season 2,” shows cumulative missions to the Moon for the five most active nations from 1959 to 2024, with NASA as the source. The United States ends at 49 missions, USSR/Russia at 30, China at 9, Japan at 6, and India at 3. A long quiet stretch appears…
Read MoreShould you stay in your home as you age?
Deciding whether to stay in your home or downsize in retirement can be a challenging decision. It’s not just a financial question, but an emotional one, too. You built a life in your home, and you’d like to be able to stay there as you age. However, there are financial and tax considerations around how…
Read MoreThe pros and cons of downsizing (or moving) in retirement
There are plenty of great reasons to sell your home in retirement, and not all of them are financial. Downsizing can help boost your liquid assets and reduce monthly expenses while opening up new opportunities. It may also impact what you leave to your children (and how). If you’re thinking about selling your home in…
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