Every Summer Has a Story – Announcing the AIF® credential

EVERY SUMMER HAS A STORY
Announcing the AIF® credential – July 2016

“And so with the sunshine and the great bursts of leaves growing on the trees, just as things grow in fast movies, I had that familiar conviction that life was beginning over again with the summer.”

– F. Scott Fitzgerald, The Great Gatsby

The warmth of summer provides an opportunity to seek adventure, spend time with loved ones, and enjoy the beauty around us. It allows us to take a deep breath and reap the rewards of living a life of purpose. We very much welcome this opportunity and enjoy hearing from you and sharing in your summer adventures.

aifaccreditationapplication One opportunity we have taken advantage of this summer, which we are excited to announce, is that Steve, Sean and Matt have achieved the status of ACCREDITED INVESTMENT FIDUCIARY (AIF®).

The AIF® reaffirms our purpose and commitment to you to act as fiduciaries, one which we have operated under for many years by virtue of being a Registered Investment Advisory Firm and/or Certified Financial Planning™ professionals.

“An Investment Fiduciary must place his or her interests below that of the client. It consists of a duty of loyalty and care, and simply means that the advisor must act in the best interest of his or her client.”

The AIF® credential strengthens our promise to you to provide you with informed, rational, and well-reasoned advice with your best interests as our primary motivation.

We invite you to inquire further about our new credentials and what being a Fiduciary means. Whatever your purpose, whatever your Reason, we hope that you enjoy your summer, spend time with loved ones and appreciate America’s Finest City! We know we will!

Yours Truly,

Reason-Signature-Small

Reason Financial

Disclosure

This material is for general information only and is not intended to provide specific advice or recommendations for any individual. There is no assurance the views or strategies discussed are suitable for all investors or will yield positive outcomes. Investing involves risks including possible loss of principal. Any company names noted herein are for educational purposes only.

All information is believed to be from reliable sources; however we make no representation as to its completeness or accuracy. All economic and performance data is historical and not indicative of future results. Market indices discussed are unmanaged. Investors cannot invest in unmanaged indices. Additional risks are associated with international investing, such as currency fluctuations, political and economic instability and differences in accounting standards.

Investing in securities in emerging markets involves special risks due to specific factors such as increased volatility, currency fluctuations and differences in auditing and other financial standards. Securities in emerging markets are volatile and can decline significantly in response to adverse issuer, political, regulatory, market, or economic developments.

An index is a statistical measure of change in an economy or a securities market. In the case of financial markets, an index is an imaginary portfolio of securities representing a particular market or a portion of it. Each index has its own calculation methodology and is usually expressed in terms of a change from a base value. Thus, the percentage change is more important than the actual numeric value. An investment cannot be made directly into an index.

Investing in fixed income securities involves credit and interest rate risk. When interest rates rise, bond prices generally fall. Investing in commodities may involve greater volatility and is not suitable for all investors. Investing in a non-diversified fund that concentrates holdings into fewer securities or industries involves greater risk than investing in a more diversified fund. The equity securities of small companies may not be traded as often as equity securities of large companies so they may be difficult or impossible to sell. Neither diversification nor asset allocation assure a profit or protect against a loss in declining markets. Past performance is not an indicator of future results.

Financial Planning offered through Reason Financial, a state Registered Investment Advisor. Investment advice offered through Merit Financial Group, LLC an SEC Registered Investment Advisor. Merit Financial Group and Reason Financial are separate entities. Tax related services offered through Reason Tax Group. Reason Tax Group is a separate legal entity and not affiliated with Merit Financial Group, LLC. Sean P. Storck CA Insurance Lic#OF25995 and Steven W. Pollock CA Insurance Lic#OE98073

Every Summer Has a Story – Announcing the AIF® credential