Reason Financial

Whether you’re already engaged or just starting to discuss it, marriage can be a financial decision as well as a romantic one. Thinking through some of the bigger questions early on can help set you up for success long beyond the wedding. After all, the goal is alignment and cohesion in all areas of married…

There are some new faces at Reason Financial! In August we merged with Michael R. Boulger, CPA, an accounting, tax, and planning firm we have worked with closely for the last 12 years. The opportunity to add experienced and knowledgeable tax professionals to the Reason Financial & Tax brain trust was something we could not…

For many Americans, the decision to buy a house is the biggest financial decision of their lives up to that point. It’s also a topic surrounded by misinformation, from TikTok videos advocating real estate over a 401(k) to experts who warn against incurring any debt even in the form of a mortgage. With home prices…

Pick a major wisely, because estimated career earnings vary widely. A degree is an investment for the future. While future earnings should not be the primary motivator in choosing a field of study, they should help inform how much you plan to spend in obtaining that degree. Check out our various resources on planning for…

In financial planning, people love to ask what their “number” is for retirement. One of the most frequently asked questions is: How much do I need to have in order to retire? A lesser-asked question is: How much do I need to save to pay for my kids’ college? This is a complicated question for…

When it comes to building a financial plan, our goal is to help you achieve your goals. Often, clients want to help their children pay for college. And while we love helping families work toward this goal, we’ve also noticed a number of misconceptions around how college fits into a broader financial plan. In this…

SAN DIEGO – Reason Financial is committed to the development, training, and support of our entire team in the financial services industry. It gives us enormous pleasure to congratulate one of our star employees, Jessica, on obtaining her CPA certification in Q1 2021.  Jessica worked incredibly hard to accomplish this achievement – she obtained her Master’s in…

This Chartr graphic stacks two line charts from July 2019 through April 2022. The top panel shows relative U.S. Google search interest for “puppies for sale” (0 to 100). Interest jumps when the pandemic hits in March 2020, reaches the scale maximum soon after, spikes again in early 2021, then drifts back down. The bottom…

We all have dreams for what our retirement will look like — regardless of whether we remain in our ‘forever home,’ close to friends and family, or purchase a beach house on a remote island, financial freedom is a core component in any stress-free and fulfilling retirement journey. Not only does financial freedom allow us…