Introducing Reason Financial

Rawdin-Baron Financial, Inc. Announces name change to Reason Financial

February 10, 2015

SAN DIEGO–(BUSINESS WIRE)—Rawdin-Baron Financial, Inc., a comprehensive financial planning and tax services firm, announced today that it is changing its name to Reason Financial: A Rawdin-Baron Financial Company. The name change, and corresponding new logo and brand, reflect the company’s commitment to serving the growing needs of its clients well into the future.

“Our company has grown with the addition of financial advisors Steve Pollock and Sean Storck and has expanded the area it serves through a partnership with Financial Account Services in Temecula, California” says Bruce Rawdin-Baron, company founder and financial advisor. “We chose our firm name to reflect our analytic approach, and the vitality we bring to our clients and our work each day.”

After an extensive exploration process with the Brand Consulting Group at 1st Global, the team chose Reason Financial because it reflected their approach to helping clients make rational, informed and well-reasoned financial decisions.

To unveil the new name and logo, Reason Financial is releasing a video that discusses the philosophy behind the choice. Watch the video.

About Reason Financial

Reason Financial is a wealth management firm that has been delivering comprehensive financial and tax services to Southern California for over 30 years. The firm customizes and implements wealth care solutions that provide a focused methodology for the growth and protection of clients’ assets. Reason Financial’s approach to the wealth management process allows the firm to offer a high level of integrity, service and expertise that can help enable individuals and families to meet their overall wealth goals.

Learn more about Reason Financial at

Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and federally registered CFP (with flame logo), which it awards to individuals who successfully complete initial and ongoing certification requirements.

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