Introducing Reason Financial
Rawdin-Baron Financial, Inc. Announces name change to Reason Financial
February 10, 2015
SAN DIEGO–(BUSINESS WIRE)—Rawdin-Baron Financial, Inc., a comprehensive financial planning and tax services firm, announced today that it is changing its name to Reason Financial: A Rawdin-Baron Financial Company. The name change, and corresponding new logo and brand, reflect the company’s commitment to serving the growing needs of its clients well into the future.
“Our company has grown with the addition of financial advisors Steve Pollock and Sean Storck and has expanded the area it serves through a partnership with Financial Account Services in Temecula, California” says Bruce Rawdin-Baron, company founder and financial advisor. “We chose our firm name to reflect our analytic approach, and the vitality we bring to our clients and our work each day.”
After an extensive exploration process with the Brand Consulting Group at 1st Global, the team chose Reason Financial because it reflected their approach to helping clients make rational, informed and well-reasoned financial decisions.
To unveil the new name and logo, Reason Financial is releasing a video that discusses the philosophy behind the choice. Watch the video. https://yourreason.com/reason-financial/
About Reason Financial
Reason Financial is a wealth management firm that has been delivering comprehensive financial and tax services to Southern California for over 30 years. The firm customizes and implements wealth care solutions that provide a focused methodology for the growth and protection of clients’ assets. Reason Financial’s approach to the wealth management process allows the firm to offer a high level of integrity, service and expertise that can help enable individuals and families to meet their overall wealth goals.
Learn more about Reason Financial at www.r-bfinancial.com.
Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and federally registered CFP (with flame logo), which it awards to individuals who successfully complete initial and ongoing certification requirements.
Disclosure
This material is for general information only and is not intended to provide specific advice or recommendations for any individual. There is no assurance the views or strategies discussed are suitable for all investors or will yield positive outcomes. Investing involves risks including possible loss of principal. Any company names noted herein are for educational purposes only.
All information is believed to be from reliable sources; however we make no representation as to its completeness or accuracy. All economic and performance data is historical and not indicative of future results. Market indices discussed are unmanaged. Investors cannot invest in unmanaged indices. Additional risks are associated with international investing, such as currency fluctuations, political and economic instability and differences in accounting standards.
Investing in securities in emerging markets involves special risks due to specific factors such as increased volatility, currency fluctuations and differences in auditing and other financial standards. Securities in emerging markets are volatile and can decline significantly in response to adverse issuer, political, regulatory, market, or economic developments.
An index is a statistical measure of change in an economy or a securities market. In the case of financial markets, an index is an imaginary portfolio of securities representing a particular market or a portion of it. Each index has its own calculation methodology and is usually expressed in terms of a change from a base value. Thus, the percentage change is more important than the actual numeric value. An investment cannot be made directly into an index.
Investing in fixed income securities involves credit and interest rate risk. When interest rates rise, bond prices generally fall. Investing in commodities may involve greater volatility and is not suitable for all investors. Investing in a non-diversified fund that concentrates holdings into fewer securities or industries involves greater risk than investing in a more diversified fund. The equity securities of small companies may not be traded as often as equity securities of large companies so they may be difficult or impossible to sell. Neither diversification nor asset allocation assure a profit or protect against a loss in declining markets. Past performance is not an indicator of future results.
Financial Planning offered through Reason Financial, a state Registered Investment Advisor. Investment advice offered through Merit Financial Group, LLC an SEC Registered Investment Advisor. Merit Financial Group and Reason Financial are separate entities. Tax related services offered through Reason Tax Group. Reason Tax Group is a separate legal entity and not affiliated with Merit Financial Group, LLC. Sean P. Storck CA Insurance Lic#OF25995 and Steven W. Pollock CA Insurance Lic#OE98073
Copyright © 2026 Reason Financial all rights reserved.
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